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We're always looking for great people to join us, across our diverse range of opportunities. We have international jobs that span the agricultural supply chain.

Ho Chi Min City, Vietnam
31 Jan 2021

Head of Regional Strategic Marketing - Animal Nutrition - South East Asia

The Role & Key Responsibilities

Head of Regional Strategic Marketing - Animal Nutrition - South East Asia

Location: In region, preferably Vietnam, Singapore, Malaysia or Taiwan with regular regional travel

This role will play a significant part in driving the future development of AB Agri in the corresponding regional area SEA, leading Strategic Marketing across the product business units serving the region and the local commercial teams, helping them to establish their target market and essentials to win.

You will create the long-term market and customer insight, key to building a growing organisation in the region, focussing on our key markets and working closely with our businesses, central teams and external partners.

What we’re looking for:  

  • Experience across the range of animal nutrition activities: additives, premix, compound, and across species with a demonstrable experience in Aqua
  • Considerable demonstrable experience within an international strategic marketing role
  • Market insight experience, and because of past experience, is capable of understanding both industry trends but also more specific customer needs and buying behaviours.
  • Ability to understand customer, regional channels, and competitor’s considerations in developing strategic options to achieve objectives
  • Strong commercial acumen – able to understand how value is created and retained within a market or business
  • Experience of leading high performing teams
  • Proven track record of positively influencing business performance
  • Strong awareness of key drivers in the external market and ability to source information through external networks,
  • Experience leafing teams through a strategic marketing process and applying tools.
  •  Ability to create and communicate solutions based on sound evidence and thinking

You’ll be responsible for: 

  • Providing valuable insights on market segmentation across species and across customer segments, supporting the design of a clear growth market strategy including choices about who we sell, how we sell, and what we sell.
  • Identifying potential commercial opportunities and translating business strategy into specific and prioritised actions, including inorganic growth plans, with a market driven focus
  • To influence and deliver strategic marketing insight, supporting offering positioning, and commercial product marketing reinforcing our strengths as an organization to help differentiating ourselves from competitors
  • Work closely with Central Innovation team to create a customer driven innovation pipeline, and to support market potential analysis work.
  • Work closely with the local commercial leaders to promote new products, services and business models that have strategic fit with the region market opportunities.
  • In addition to the region-specific strategic marketing work, the role will be an active member of the central strategic marketing team, participating in central projects      

We are a growing, innovative business and we need diversity and different ways of thinking to keep moving us forward.  Join us and we will support and encourage your personal development and grow your career.

Be part of a growing global community

AB Agri is made up of 3000+ talented people operating across the agri-food industry to produce and market animal feed, nutrition and technology-based products and services.  We work with customers around the globe to produce sustainable food for a growing population. For over 30 years we have been committed to changing agriculture for the better so that the food we eat is produced safely and in a responsible way.  

We are part of Associated British Foods (ABF), a diversified international food, ingredients and retail group. 

Good for people, Good for business

AB Agri is an equal opportunity employer, assuring equal treatment to all.  We know that an inclusive environment makes us more accessible and ensures we attract, engage, promote and retain exceptional people.  

So that we can support you to perform at your best, please let us know of any adjustments that may be required throughout the recruitment process by emailing Careers@abagri.com

Making your application

Ready to apply? Great! Simply register your details and upload your CV via our careers website – it usually takes just a few minutes.

As part of your application we ask you to answer some equal opportunities questions that help us to monitor how inclusive our recruitment process is and identify areas we need to improve in. This information is anonymised, separate from your application and is never seen by the hiring panel. You can choose not to answer these questions with no impact on your application.

Please do not delay making your application. In the event of a high candidate response to this vacancy we may close the application period before the date shown and without notice.

AB Agri group politely requests no contact from recruitment agencies or media sales. We have a PSL and do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.


About The Company


AB Agri is an animal nutrition and agricultural services business, part of Associated British Foods plc. Based in Peterborough (UK), the company operates across the agri-food supply chain from research to retailer, straddling high performance compound feeds and feed co-products from the food, drink and biofuels industries, feed micro-ingredients, analytical and consultancy services, livestock and poultry marketing. For more information please visit http://www.abagri.com/

Our commitment to Equality, Diversity & Inclusion

We are proud to be an inclusive, equal opportunity employer and seek to attract, develop and retain the best people from the widest possible talent pool. We’re committed to ensuring that all candidates are treated fairly, and with respect and dignity throughout the recruitment process.

So that we can support you to perform at your best, please let us know of any adjustments that may be required throughout the recruitment process by emailing Careers@abagri.com

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