• The Role & Key Responsibilities

  • Job Title: Category Development Manager - Performance Products

    Location: United Kingdom (Home based - with occasional travel to sites such as Peterborough and Harrogate).

    Package includes: Salary from £51,500, plus a benefits package designed to support your wellbeing and reward your impact, including discretionary performance related bonus, car allowance, private healthcare, and a matched pension contribution of up to 10%.

    Are you a technically skilled and commercially astute professional with a strong background in performance products for ruminants? Do you have a deep understanding of the UK dairy sector and a passion for translating insight into strategic growth?
     
    We’re looking for a Category Development Manager – Performance Products to join our Operational Marketing team at AB Dairy. This is a high-impact role where your technical expertise and market knowledge will shape the future of our performance product portfolio.
     

    What you’ll be doing:

    • Own and lead the strategic direction of our performance products category, ensuring alignment with commercial goals.
    • Use your technical understanding of ruminant nutrition and performance to identify opportunities for innovation and differentiation.
    • Analyse market trends, customer needs, and competitor activity to inform product development and positioning.
    • Develop and implement pricing, promotion, and go-to-market strategies that drive value and margin growth.
    • Design and deliver targeted marketing campaigns that support category objectives and enhance product visibility.
    • Collaborate cross-functionally with technical, Commercial, Sales,  marketing, and operations to deliver cohesive category plans.
    • Manage the product lifecycle, identifying gaps, rationalisation opportunities, and areas for innovation.
    • Monitor category performance using data, customer feedback, and commercial KPIs.
    • Be the voice of the customer and the market, influencing product roadmaps and strategic decisions.
     

    What you’ll bring:

    • Technical expertise in ruminant nutrition or performance products, ideally within the UK dairy market.
    • Proven experience in category development, product management, or technical marketing.
    • Strong commercial acumen with the ability to balance technical depth and strategic thinking.
    • Analytical mindset with proficiency in tools like Excel, CRM systems, and data platforms.
    • Excellent communication skills and the ability to work effectively across technical and commercial teams.
    • A proactive, insight-led approach to driving category value and customer impact.
     
    If you're ready to bring your technical knowledge and strategic mindset to a role where you can make a real difference in the ruminant performance space, we’d love to hear from you.


    Location

    This role is predominantly home-based and can be performed remotely. Occasional visits to our recently refurbished Peterborough office, as well as other sites across the UK. Our Peterborough head office offers a modern working environment, excellent public transport links, free onsite parking, complimentary drinks, a daily free lunch option, and a welcoming team culture.


    #LI-Remote

Questions about this role?

If you have any questions about this role or need help applying please contact Taylor Waldon via [email protected].

Supporting your application

We work with a number of ​external partners to ensure ​that our application process ​is as comfortable as ​possible, regardless of your ​circumstances or ​background.

Category Development Manager - Performance Products

  • All Locations
    Home based
  • Job Function
    Business Development / Commercial / Sales
  • Type
    Permanent
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