• The Role & Key Responsibilities

  • Job Title: Category Development Manager - Performance Products

    Location: United Kingdom (Home based - with occasional travel to sites such as Peterborough and Harrogate).

    Package includes: Salary from £51,500, plus a benefits package designed to support your wellbeing and reward your impact, including discretionary performance related bonus, car allowance, private healthcare, and a matched pension contribution of up to 10%.

    Are you a commercially minded strategist with a passion for driving product performance and growth within the UK dairy industry? Do you thrive on turning market insights into actionable plans that deliver tangible business results?

    We’re looking for a Category Development Manager – Performance Products to join our growing Operational Marketing team at AB Dairy. In this role, you’ll take full ownership of our performance product portfolio, using customer and market insight, strategic planning, and cross-functional collaboration to drive success. If you're ready to make a meaningful impact across a diverse and established brand portfolio, we’d love to hear from you.

     

    What you’ll be doing:

    • Lead the development and execution of strategic plans for the performance products category to meet sales and profitability goals.
    • Analyse market trends, customer behaviour, and competitor activity to identify new opportunities and guide decision making.
    • Optimise pricing and promotional strategies to balance competitiveness with margin growth.
    • Translate insights into actionable operational marketing plans that enhance visibility and drive sales.
    • Collaborate with sales, technical, marketing, and operational teams to ensure alignment across category initiatives.
    • Manage and develop the product portfolio, identifying gaps and areas for innovation or rationalisation.
    • Monitor category performance through data analysis, customer feedback, and key commercial metrics.
    • Act as the voice of the customer and the market within the business, helping shape the product roadmap and go-to-market strategies.

     

    What you’ll bring:

    • Strong knowledge of the UK dairy/agriculture industry, including market dynamics and customer needs.
    • Proven commercial acumen and ability to translate strategy into action.
    • Strategic thinking and analytical skills to identify growth opportunities and evaluate performance.
    • Experience in category development, product management, or product marketing.
    • Proficiency in tools like Excel and CRM platforms to support analysis and reporting.
    • Excellent communication and relationship-building skills across technical and commercial teams.
    • A collaborative mindset and ability to thrive in a cross-functional environment.
    • A proactive, insight-led approach to improving category value and customer impact.

     

    Location

    This role is predominantly home-based and can be performed remotely. Occasional visits to our recently refurbished Peterborough office, as well as other sites across the UK. Our Peterborough head office offers a modern working environment, excellent public transport links, free onsite parking, complimentary drinks, a daily free lunch option, and a welcoming team culture.

     

    #LI-Remote

Questions about this role?

If you have any questions about this role or need help applying please contact Taylor Waldon via [email protected].

Supporting your application

We work with a number of ​external partners to ensure ​that our application process ​is as comfortable as ​possible, regardless of your ​circumstances or ​background.

Category Development Manager - Performance Products

  • All Locations
    Home based
  • Job Function
    Business Development / Commercial / Sales
  • Type
    Permanent
Apply

Other jobs like this

  • All Locations
    Home based
  • Job Function
    Business Development / Commercial / Sales
  • Type
    Permanent
  • All Locations
    Home based
  • Job Function
    Business Development / Commercial / Sales
  • Type
    Permanent
  • All Locations
    Home based
  • Job Function
    Business Development / Commercial / Sales
  • Type
    Permanent
  • All Locations
    Home based
  • Job Function
    Marketing / Communications
  • Type
    Permanent
  • All Locations
    United Kingdom
  • Job Function
    Business Development / Commercial / Sales
  • Type
    Permanent
  • All Locations
    Cullompton
  • Job Function
    Engineering
  • Type
    Permanent
  • All Locations
    Gloucester
  • Job Function
    Milk Recorder
  • Type
    Contractor
  • All Locations
    Germany
  • Job Function
    Marketing / Communications
  • Type
    Permanent
  • All Locations
    Czech Republic
  • Job Function
    Business Development / Commercial / Sales
  • Type
    Permanent
  • All Locations
    Melmerby
  • Job Function
    Finance
  • Type
    Permanent